Converting your time zone to local time in Google Analytics

Olga TsubiksGoogle Analytics Data

Visitors come to a website at different times of day. The heat map below represents a typical profile of a B2B company in North America. Users mostly come to the website during the week, whilst weekends have low traffic. The busiest time of the day is the morning, between 9:00 AM and 12:00 midday. This makes sense, as businesses engage …

Google Analytics Calculated Metrics: Why limit yourself to 5 metrics per view when you can get as many as you want?

Olga TsubiksAnalytics, GA Metrics and Dimensions

Currently in beta and available only for properties using Universal Analytics, Calculated Metrics are user-defined metrics that are calculated from existing Google Analytics metrics, such as sessions or hits. If you are using Universal Analytics, you can set up Calculated Metrics by going to Admin > View > Calculated Metric. You will then be asked to define the formula, provide …

7 Reasons to Start Report Automation

Olga TsubiksAnalytics Canvas Tool, Automation

Do you often find yourself spending hours manually extracting data cutting and pasting to create reports, and then have to repeat the whole thing, time and time again? Consolidating data across sources, crunching numbers and creating reports can be a tedious process. Nobody likes doing the same things over and over. How much better it would be if you could simply automate …

Analytics Canvas V1.6.4 released with Automation Wizard

James StandenAnalytics Canvas Tool, Automation, Data warehousing

Are you spending huge amounts of time just getting the data ready, rather than actually doing analysis? You can eliminate mindless work by automating your data extraction using Analytics Canvas Automation Wizard. Imagine coming in on Monday morning and being able to get right into analysis- rather than first having to spend hours or days exporting, cleaning and combining data …

The key difference between segments and filters

James StandenAnalytics Canvas pro tips, Google Analytics API, Under the Hood

In the Google Analytics API, there are two important ways to focus in on a particular slice of your analytics data. Segments and filters. In many cases, the result of these two very different functions are the same. But they are fundamentally different, and it is important to understand how they work particularly when looking deep into your data using …

Analytics Canvas Advanced Funnel Analysis

James StandenAnalytics Canvas Tool, ecommerce

Funnel analysis is a key part of ecommerce analytics, and being able to understand how your visitors move through your cart and checkout process (and where they leave) is a key part of optimizing any website. Google Analytics has some good functionality in this area, letting you see how many users are moving through your funnels for a given date …

Analytics Canvas V1.6 Released- Cost upload, advanced funnels and easy access to hundreds of GA profiles

James StandenAnalytics Canvas Tool, ecommerce, Google Analytics API

We are pleased to announce the latest release of Analytics Canvas, with new features and upgrades that provide even more powerful access to your analytics data. Google Analytics Cost upload and Bing Ads API connectivity Advanced funnel Analysis Enhanced GA profile management for those accessing hundreds of profiles at once Advanced query partitioning to avoid sampling Cost Upload into Google …

Analytics Canvas at the Google Analytics Summit 2012

James StandenAnalytics Canvas Tool, Google Analytics API, Google Analytics Premium

Last week in Mountainview at the Computer science history museum, Google analytics certified partners, Google Analytics Premium customers, Googlers and a select group of five software vendors attended the annual Google Analytics Summit. Analytics Canvas was proud to have been invited again this year by Google to present our latest version and participate. This was a particularly exciting summit, as …

Analytics Canvas V1.5 Released with Google Analytics Social Interactions Mobile Device Type and More

James StandenAnalytics Canvas Tool, Google Analytics API

Today Google announced more than forty new dimensions and metrics available in the Google analytics API. We are pleased to also announce the release of Analytics Canvas V1.5, that has full access to all of them. We’ll be looking into the different metrics in more detail- but here’s our take on what we think is most interesting in these new …

Analytics Canvas V1.3 Released- New faster Google Analytics API, Excel dashboards

James StandenAnalytics Canvas Tool

We are pleased to announce the release of Analytics Canvas V1.3.0 Analytics Canvas is a powerful platform for extracting data from Google Analytics using the API, as well as other data sources, and creating visual data analysis that can be run automatically. Pull data from hundreds of Google analytics accounts at once Combine, segment, filter and transform data both from …

Google Analytics fast access mode and accuracy

James StandenAnalytics Canvas Tool, Avoiding sampling, Google Analytics Premium

Mark Twain popularised the expression “There are three kinds of lies: lies, damn lies, and statistics”. It is a phrase that I think reminds us that when working with numbers, we have to be careful with the analysis we do. Statistical sampling is a very valid way to come up with accurate, useful measurement from very large sets of data. …