Analytics Canvas V1.3 Beta released- Using Google Analytics API V3.0

James StandenAnalytics Canvas Tool, Google Analytics API

Extraction time reduced by up to 50%

nModal Solutions is pleased to announce the release of the public Beta of V1.3 of Analytics Canvas, which takes full advantage of the new Google Analytics Core Reporting API announced today. We’d like to thank Google for having granted us early access to the API, as it is our goal to always deliver the latest capabilities in our products, as quickly as possible.

If you are already an Analytics Canvas customer, or already have a trial key, you can download Analytics Canvas here. If you are new to Analytics Canvas, sign up for a free trial, and you’ll be up and running in no time. Check out these comparisons of previous vs new:

How much faster? WAAAAAY faster!

The new version of the API is seriously faster- one reason is that now it uses JSON to deliver the data, which is much more efficient than the previous XML format. We’ve seen it take less than half the time for queries with the new version.

Also new: Detect sampling

Nobody really likes sampled data. While Analytics Canvas can be used to avoid sampling by partitioning the requests to Google, it is helpful to know if queries are resulting in sampling or not. In V1.3, there is a new tab in the query definition area, that lets you do just that:

Exciting things will happen in 2012

The world of Web analytics moves fast, and certainly 2011 has seen a lot of important changes in the web interface and capabilities of Google Analytics. The creation of Google Analytics Premium for enterprise customers with big data needs has also changed the market, and with the new API capabilities things are just getting better.

2012 is going to be an exciting year for Analytics Canvas- stay tuned, Google Analytics data use will never be the same.