Google Analytics is a powerful, free tool. Because it isn’t charged by account, and because there are lots of good reasons to create multiple accounts, often power users can find themselves with more than one. Sometimes lots more than one. The web front-end lets you look at data in one profile at a time, but if you want Google Analytics …
4 ways to get unsampled data for Analytics 360 accounts including when to use them, how to use them, and what their limitations are.
Visitors come to a website at different times of day. The heat map below represents a typical profile of a B2B company in North America. Users mostly come to the website during the week, whilst weekends have low traffic. The busiest time of the day is the morning, between 9:00 AM and 12:00 midday. This makes sense, as businesses engage …
What is it that turns website visitors into paying customers? What is the process they go through to become subscribers or customers? These two questions are of paramount importance for e-commerce companies, but what if your website does not have a shopping cart? How do you analyze conversion funnels for non e-commerce websites? Chances are, you’ve found the answers to …
Have you heard of referral spam? You may have seen it in your Google Analytics. It junks up your reports. It creates a lot of noise in your data. It wastes your time. It skews your online marketing results. Referrer spam is not a new phenomenon, but it has taken a serious turn this year. Just look at this chart …
How Much is Referral Spam Clouding Your Data? Giving yourself a headache trying to remove referral spam from your analytics data? Wondering if the reason behind your declining conversion rate is spam? Not sure how much those spam sessions are impacting your metrics? Introducing the Referral Spam Report by Analytics Canvas. This report allows you to find out if referral spam …
Google has announced a very important change is coming to your Google Analytics data- if you track device types using isMobile and isTablet dimensions they have been eliminated. But don’t worry, you’ll still be able to understand what devices are being used by using the new deviceCategory dimension, and you have at least 6 months as per the Google Analytics …
Google Analytics is a powerful tool, and provides a wide range of excellent functionality right in the web interface. But Google knows it hasn’t provided everything. That’s why they created the Google Analytics APIs. Many readers might be using an excel based plugin to pull data using the API directly into a spreadsheet for manual manipulation. Often this is a …
For the very first time, it is now possible to UPLOAD data into GA. Consolidation of cost data is key for anyone wanting to optimize their return on investment in digital marketing campaigns. Now for the first time, campaigns using AdWords, the Yahoo/Bing ad network, or any other other Ad system with exportable data can get a complete view of …
The interwebs are a-buzz today with the announcement by Google that there is now a Premium, paid version of their web analytics product. Google Analytics premium offers a number of key advantages. The service guarantees in the form of SLAs, the more formalised arrangements with certified partners for support, attribution analytics, but perhaps most importantly, more data and less sampling. …
Google Analytics is a fantastic web analytics tool- and it is improving constantly. One result of improvements and evolution, however, is that how data is collected and stored changes, and can change your metrics. Usually these step changes are subtle- in certain cases, depending on your traffic and situation they could be earth shifting. While these changes can sometimes be …
If you have to do reporting of your website traffic sources, you’ll notice that the raw data from Google Analytics is often somewhat, well, raw. For example, you might want to report how many visitors came to your website via Twitter- but google analytics will have multiple sources for this- “twitter.com”, “mobile.twitter.com”, as well as other clients- “twittergadget.com” or “hootsuite.com”. …
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