The key difference between segments and filters

James StandenAnalytics Canvas pro tips, Google Analytics API, Under the Hood

In the Google Analytics API, there are two important ways to focus in on a particular slice of your analytics data. Segments and filters. In many cases, the result of these two very different functions are the same. But they are fundamentally different, and it is important to understand how they work particularly when looking deep into your data using …

New Google Analytics Dimensions and Metrics- Analytics Canvas V1.6.3 has them

James StandenAnalytics Canvas Tool, Google Analytics API

Today Google announced 40 new dimensions and metrics that are now available in the Google Analytics API, and we’re pleased to release Analytics Canvas V1.6.3 that provides access to all of them. Our clients expect us to keep up with the API in all respects, and we’re proud to be able to same day release new features thanks to being …

Access Multiple Google Analytics Accounts, Properties, and Views to Create Summary Reports

Ameet WadhwaniMultiple GA Accounts

There are many use cases for having multiple Google Analytics accounts, properties and views. A consumer goods company with a website for each brand, a hotel chain with a site for each location, or an agency with many clients, for example. Google’s front-end solution provides a summary of each individual view and allows you to access and export the data …