Why Looker Studio cannot connect to your GA4 data set

James Standen GA4, Google Data Studio, Looker Studio

Starting on November 7th, 2022, Looker Studio users of the GA4 connector have been seeing various error messages. The errors include “Looker Studio cannot connect to your data set”, “Data Set Configuration Error”. Another is “Failed to fetch data from the underlying data set”. The reason is that Google has turned on quota limiting for the Looker Studio GA4 connector, …

3+ reasons your GA4 data doesn’t match

James Standen GA4

When comparing data from the 4 different GA4 data sources, you may find that your GA4 data doesn’t match. There are a number of possible reasons depending on what queries and reporting tools you are using, but some of those reasons are built into GA4. Two are related to how GA4 defines and calculates sessions, and one is a common …

GA4 Bug with Unassigned Users

James Standen Analytics, GA4

UPDATE:  This issue has been resolved by Google.  For more GA4 content, check out our blog. If you are seeing very large user counts on the session default channel report in GA4 in the last few days, you are not alone.  And it’s not only in the last few days that this has been an issue; it’s a problem that has …