Table of Contents The Problem with Manual SQL Analytics data rarely comes in the format you need. Specifically, GA4 exports combine values that you need separated (like sessionSourceMedium), use date formats that don’t match your reports, or include data ranges you don’t want. That’s where an AI SQL generator can help you quickly transform exported data for your analysis. Common …
Introduction The primary goal of Consent Mode V2 in GA4 is to help website owners comply effectively with data privacy laws, such as the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA). It works by allowing users the choice over whether their sessions can track certain personally identifiable information. So how does this affect reporting? …
Introduction One powerful feature in Google Analytics 4 (GA4) is the Funnel Exploration tool. This tool allows you to analyze user behavior by creating segments based on specific actions. In a Funnel Exploration, a segment in GA4 is a defined series of steps that users take within a session. These steps can lead toward a conversion or key event. This …
As the transition to GA4 ramps up, many are wondering if they can blend UA data together with GA4 data, or if they can backfill GA4 BigQuery using the GA4 Data API. This article reviews the ways that you can blend Google Analytics data together and how to create both continuous and comparison reports between Google Analytics data sources. Table …
Starting on November 7th, 2022, Looker Studio users of the GA4 connector have been seeing various error messages. The errors include “Looker Studio cannot connect to your data set”, “Data Set Configuration Error”. Another is “Failed to fetch data from the underlying data set”. Read more about our GA4 BigQuery connector The reason is that Google has turned on quota …
Having made the BigQuery export available to all GA4 users, a lot of people will be using BigQuery for the first time. Many of them will be connecting GA4 BigQuery to Looker Studio without knowing the risks and without first optimizing their workflows. If you have a large number of daily events in Google Analytics 4 [GA4] and a handful …
In this post, we’ll explore how to calculate the GA4 BigQuery export cost for your site, and how some simple techniques can save you 90% or more on your BigQuery bill.
When comparing data from the 4 different GA4 data sources, you may find that your GA4 data doesn’t match. There are a number of possible reasons depending on what queries and reporting tools you are using, but some of those reasons are built into GA4. Two are related to how GA4 defines and calculates sessions, and one is a common …
What is “(Other)” in GA4 and how can you avoid it?
UPDATE: This issue has been resolved by Google. For more GA4 content, check out our blog. If you are seeing very large user counts on the session default channel report in GA4 in the last few days, you are not alone. And it’s not only in the last few days that this has been an issue; it’s a problem that has …
Learn about the 4 ways you can export data from GA4 and when to use each one
4 options to combine data from all your GA4 properties for roll-up reporting or bulk data download.