Google Analytics Calculated Metrics: Why limit yourself to 5 metrics per view when you can get as many as you want?

Olga Tsubiks Analytics, GA Metrics and Dimensions Leave a Comment

Currently in beta and available only for properties using Universal Analytics, Calculated Metrics are user-defined metrics that are calculated from existing Google Analytics metrics, such as sessions or hits. If you are using Universal Analytics, you can set up Calculated Metrics by going to Admin > View > Calculated Metric. You will then be asked to define the formula, provide …

Session vs Page level dimensions in Google Analytics

Olga Tsubiks Analytics, Google Analytics API Leave a Comment

Google Analytics provides a huge list of dimensions and metrics in its API, but it is important to understand the different levels of granularity represented. Some dimensions are session level dimensions- they relate to entire sessions, and some dimensions are page level dimensions and relate to a specific page. Lets look at an example- we can look at a report …

Google Analytics isMobile and isTablet have left the building

James Standen Google Analytics API, Google Analytics Data

Google has announced a very important change is coming to your Google Analytics data- if you track device types using isMobile and isTablet dimensions they have been eliminated. But don’t worry, you’ll still be able to understand what devices are being used by using the new deviceCategory dimension, and you have at least 6 months as per the Google Analytics …