ETL software is the best way to pull Google Analytics data

Ameet Wadhwani Analytics Canvas Tool, Google Analytics API

There are lots of good reasons to pull Google Analytics data into spreadsheets or databases for reporting and analysis.  You can get rich details not available in the web interface, you can blend it with internal data sources, you can extract large volumes of unsampled data in bulk, and so much more. For these reasons, Google Analytics APIs have been …

How to create an In-Page Analytics Report using Google Analytics API and Tableau

Olga Tsubiks Analytics, Google Analytics API, Tableau Leave a Comment

The In-Page Analytics Report provides a valuable visual representation of the performance of a particular web page. It is very handy for making a quick visual assessment of how users are interacting with the page. And it is a crucial report for web page optimization and testing. Do you want to include In-Page Analytics into your Tableau reports? We are …

Answer These 4 Questions To Help Uncover Your Conversion Funnels

Olga Tsubiks Analytics, Google Analytics API, Google Analytics Data Leave a Comment

What is it that turns website visitors into paying customers? What is the process they go through to become subscribers or customers? These two questions are of paramount importance for e-commerce companies, but what if your website does not have a shopping cart? How do you analyze conversion funnels for non e-commerce websites? Chances are, you’ve found the answers to …

Session vs Page level dimensions in Google Analytics

Olga Tsubiks Analytics, Google Analytics API Leave a Comment

Google Analytics provides a huge list of dimensions and metrics in its API, but it is important to understand the different levels of granularity represented. Some dimensions are session level dimensions- they relate to entire sessions, and some dimensions are page level dimensions and relate to a specific page. Lets look at an example- we can look at a report …

Google Analytics adds demographic data and minute level resolution to Core Reporting API

James Standen Google Analytics API Leave a Comment

Google announced some new dimensions recently, and thanks to the Google Analytics meta data API support in Analytics Canvas they were available immediately to all Analytics Canvas users. One of the interesting developments is an increase in the time resolution from hour to minute. This opens up all sorts of time of day analysis to sites using Google Analytics. It …