Why Looker Studio cannot connect to your GA4 data set

James StandenGA4, Google Data Studio, Looker Studio

Starting on November 7th, 2022, Looker Studio users of the GA4 connector have been seeing various error messages. The errors include “Looker Studio cannot connect to your data set”, “Data Set Configuration Error”. Another is “Failed to fetch data from the underlying data set”. Read more about our GA4 BigQuery connector The reason is that Google has turned on quota …

Avoid this costly mistake when connecting GA4 BigQuery to Looker Studio

James StandenGA4, Google BigQuery, Google Data Studio, Looker Studio

Having made the BigQuery export available to all GA4 users, a lot of people will be using BigQuery for the first time. Many of them will be connecting GA4 BigQuery to Looker Studio without knowing the risks and without first optimizing their workflows.  If you have a large number of daily events in Google Analytics 4 [GA4] and a handful …