Google Analytics Data Retention explained for UA and GA4

Ameet WadhwaniAnalytics

Over the past year we’ve been offering our UA backup utility, a number of people have been surprised to find that certain datasets don’t contain the full history of data.  On the GA4 side, I routinely get inquiries from people wanting to backup their GA4 data before it expires.   This post will explain the implications of Google Analytics Data …

The Trouble with Users in Universal Analytics

Ameet WadhwaniGoogle Analytics Data, Universal Analytics

In Universal Analytics, reporting on the Users metric can be challenging. One of the most frequent questions we encounter with our Universal Analytics Backup Utility is: “Why doesn’t my Users metric align with the UA web reports?” This post aims to provide a clear understanding of the user metric in Universal Analytics.⚠️ Just like in GA4, the Users metric delivered …

The trouble with Users in GA4

Ameet WadhwaniAnalytics

Marketers have long used Google Analytics as a cornerstone tool. With the introduction of Google Analytics 4 (GA4), there’s been a significant shift in how data is collected, processed, and presented. One of the most frequent questions we encounter with our software product, Analytics Canvas, especially from marketing agencies and developers, is: “Why can’t we summarize on the Users metric …

Moving to GA4 together with Analytics Canvas

Ameet WadhwaniAnalytics

Analytics Canvas has been the most powerful connector for Google Analytics for over a decade. Having worked with the Google Analytics API team since 2010 as Trusted Testers, developing extensively on GA APIs including the new Google Analytics Data API for GA4 and the GA4 BigQuery event export, we have yet to come across a connector as comprehensive and capable …

Product release log

Ameet WadhwaniAnalytics

Analytics Canvas V5.5.0 Change LogThis update is for Analytics Canvas Online Online: GA4 API campaignName date issue resolved for all accounts  Online: GA4 API Sampling handling and indication available in UA and in data UA Backup Utility: optimizations and performance enhancements Analytics Canvas V5.3.0 Change LogThis update is for Analytics Canvas Online Online: UA Backup eliminate 2025 data glitch in …

Blending data between UA, GA4 API, and GA4 BigQuery

Ameet WadhwaniGA4

As the transition to GA4 ramps up, many are wondering if they can blend UA data together with GA4 data, or if they can backfill GA4 BigQuery using the GA4 Data API. This article reviews the ways that you can blend Google Analytics data together and how to create both continuous and comparison reports between Google Analytics data sources. Table …

Why Looker Studio cannot connect to your GA4 data set

James StandenGA4, Google Data Studio, Looker Studio

Starting on November 7th, 2022, Looker Studio users of the GA4 connector have been seeing various error messages. The errors include “Looker Studio cannot connect to your data set”, “Data Set Configuration Error”. Another is “Failed to fetch data from the underlying data set”. Read more about our GA4 BigQuery connector The reason is that Google has turned on quota …

Avoid this costly mistake when connecting GA4 BigQuery to Looker Studio

James StandenGA4, Google BigQuery, Google Data Studio, Looker Studio

Having made the BigQuery export available to all GA4 users, a lot of people will be using BigQuery for the first time. Many of them will be connecting GA4 BigQuery to Looker Studio without knowing the risks and without first optimizing their workflows.  If you have a large number of daily events in Google Analytics 4 [GA4] and a handful …

3+ reasons your GA4 data doesn’t match

James StandenGA4

When comparing data from the 4 different GA4 data sources, you may find that your GA4 data doesn’t match. There are a number of possible reasons depending on what queries and reporting tools you are using, but some of those reasons are built into GA4. Two are related to how GA4 defines and calculates sessions, and one is a common …