The Trouble with Users in Universal Analytics

Ameet WadhwaniGoogle Analytics Data, Universal Analytics

In Universal Analytics, reporting on the Users metric can be challenging. One of the most frequent questions we encounter with our Universal Analytics Backup Utility is: “Why doesn’t my Users metric align with the UA web reports?” This post aims to provide a clear understanding of the user metric in Universal Analytics.⚠️ Just like in GA4, the Users metric delivered …

Can’t Wait for the Migration Guide? Combine GA and UA with Analytics Canvas.

Ameet WadhwaniUniversal Analytics

The team at nModal was at the Google Analytics Partner summit in October 2012 when Google first announced Universal Analytics. We were floored. The implications of this change are simply enormous. Actually measuring offline to online conversion? Tying the use of a loyalty card in store to purchases online? Tracking a visitor across multiple channels and devices to see how …