Canvas connects to BigQuery, allowing you to pull your Google Analytics for Firebase data into your visualization tool of choice, including Tableau, Qlik, Power BI, and more.
What is it that turns website visitors into paying customers? What is the process they go through to become subscribers or customers? These two questions are of paramount importance for e-commerce companies, but what if your website does not have a shopping cart? How do you analyze conversion funnels for non e-commerce websites? Chances are, you’ve found the answers to …
Google Analytics provides a huge list of dimensions and metrics in its API, but it is important to understand the different levels of granularity represented. Some dimensions are session level dimensions- they relate to entire sessions, and some dimensions are page level dimensions and relate to a specific page. Lets look at an example- we can look at a report …
The team at nModal was at the Google Analytics Partner summit in October 2012 when Google first announced Universal Analytics. We were floored. The implications of this change are simply enormous. Actually measuring offline to online conversion? Tying the use of a loyalty card in store to purchases online? Tracking a visitor across multiple channels and devices to see how …