New Google Analytics Dimensions and Metrics- Analytics Canvas V1.6.3 has them

James Standen Analytics Canvas Tool, Google Analytics API 3 Comments

Today Google announced 40 new dimensions and metrics that are now available in the Google Analytics API, and we’re pleased to release Analytics Canvas V1.6.3 that provides access to all of them. Our clients expect us to keep up with the API in all respects, and we’re proud to be able to same day release new features thanks to being part of Googles trusted tester program.

So whats in the list? Lots of goodies:

Custom Dimensions and Metrics- GA Datawarehouse anyone?

ralph-kimball-on-phoneHooray! We love custom dimensions and metrics, and we love them now being available in the API. (Our apologies for the bad data warehousing cartoon, but business intelligence types that drive the data warehouse bus might get a laugh.)

Custom dimensions and metrics are a key capability of the new universal analytics, and being able to query them all in Analytics Canvas makes all sorts of Google Analytics data warehousing possible. Combine this with our automation and a fully automated, incremental refresh is possible- with users viewing reports from Google Analytics, or from the data warehouse ensured to see the same dimensions and values thanks the the API synchronizing them. Sweet.

Really understanding mobile traffic to your site

samsung-GalaxySIIISome great new dimensions are now available to understand users on tablets or phones.

  • deviceCategory – (Desktop, Tablet or Mobile)
  • isTablet – Yes or no
  • mobileDeviceMarketingName- This is a handing marketing name- so instead of “9292” from the mobileDeviceModel dimension, you can get “EVO 4G” from the marketing name

Mobile Dimensions and Metrics

All sorts of dimensions and metrics including many from the mobile app analytics reports for you mobile trackers out there.

Local Currency Metrics

Doing ecommerce in lots of currencies? This is bound to make you happy, you can now get the values in the local currency, providing you’ve configured your ecommerce appropriately.

Time Dimensions

Time is a dimension that gets used again and again, Google has added some handy options that make various queries possible directly from the API- in particular, check out isoWeek- for anyone who hasn’t had to mess with weeks like this, you won’t believe how complex it is!

And others!

More details are available in the Google Analytics blog post and for a complete list of all the dimension you can checkout the changelog here.

Comments 3

  1. Thanks for the informative Post.
    I have a custom dimension which is user level scope and i want to track from the app , whether user is activated or not with 0 and 1 , 0 for activation fail and 1 for success , user can be in activation fail many time and custom dimension value will go as 0 . once user is activated we send custom Dimension as 1. and because of some business logic user can go back to deactivated state.

    Now i want to know the report how many user are currently in activated state. From the history the this dimension value how to get the current value and get reports based on that.

    1. Post

      Hi Jeevan,

      Its not clear you can use user scope in the way you want- the challenge is that you would need to determine the most recent visit for each user. When users activate are they logging into your site? If they are then the best approach is to record the activation in a session scoped session and variable along with the users ID (non Personally identifiable of course) then you can do a broad query and based on the most recent date for each user determine their current activation status.

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