Then they say it for the next one.
And the next one.
And when you try (in between big decision times) to talk about improving how you collect, catalog and manage data, the same people ask you- “But what exactly are we going to use that data for? Whats the ROI?”
Here’s the trick about data; You don’t always know which bit of data is going to be the important one ahead of time. Or exactly what analysis you’ll need to do when that next shift in the market/your situation/the universe happens.
But it will happen. And if you’ve not been improving how you collect, store and manage data, then you’ll be unprepared for it then too, just like you were unprepared for it the last time.
5 basic data culture beliefs.
Measuring is about believing, at your core;
- Data is important, and is valuable, and requires investment for collection, storage and retrieval. Just as drinking water requires plumbing, data requires managed, maintained infrastructure.
- There are universal skills, techniques, and technologies that you can use to better manage it and they are they are scientific and repeatable. It is not magic, it is math.
- People can learn these techniques, and developing within your company includes development of these skills for everybody, not just IT people and analysts.
- The Quality of data is everyones responsibility. Not just the database owner, not just the department that is interested in the data at the moment. Bad data is a company killing infection- everyone needs to fight it.
- Decisions made on basis of data, even if the data is incomplete, even if the data has issues, are better on the long run than decisions made by “Going with your gut”. Moving quickly is valued, but only if decisions are being made through measurement, not random guessing.
Companies who get data, will win. Companies who neglect data, and can’t get their culture turned toward measuring as the default, not as the exception, will be purchased or run over by the winners.
Fight the anti-data forces of evil. Measuring and striving to constantly improve your ability to analyze those measurements is the winning strategy more now than ever before.