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So, what is Analytics Canvas?

Analytics Canvas is a business intelligence tool with data preparation (ETL) capabilities, including the combining of data from various sources, data cleaning, quality assurance, integration and transformation.
Analytics Canvas is widely used for web analytics and marketing analytics by businesses and analytic experts.

ETL stand for “Extract, Transform and Load”.
It refers to the process of data preparation that consists of the following:

  • Extracting data from internal and external data sources;
  • Transforming the data into a proper structure and format for reporting, visualization and further analysis purposes;
  • Loading the resulting dataset into the next destination – a file, database, data warehouse, cloud, and more.

What is Analytics Canvas

Analytics Canvas implements the ETL process.
It is designed to make data preparation efficient, scalable, and maintainable.

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