How to connect to Google AdWords – tutorial transcript
Welcome to the How to connect to Google AdWords tutorial.
This tutorial aims to give you an overview of the Google AdWords connector and to touch on some high level concepts such as how to authorize access to Google AdWords and how to define a query.
Analytics Canvas connects to many web data sources, including Google Analytics, Google Big Query, Google AdWords, Google Sheets, Bing Ads, Facebook and more.
In order to connect to Google AdWords data, you need to authorize Analytics Canvas the right to access to Google AdWords on your computer. You can authorize the access from the Accounts menu, by selecting “Authorize New Account” and then “Google AdWords”.
Note: When you authorise Analytics Canvas on your desktop, you are only granting access to your own computer- no one else gets access to your data.
Click the “Authorize” button to access AdWords reporting. Analytics Canvas will redirect you to Google’s website, where you can log in with your credentials and grant the permission to Analytics Canvas to access your Google AdWords data. If your license permits, you can authorize multiple accounts and switch between them easily. Note: You can revoke Google AdWords’ account access at any time.
Connecting to Google AdWords data
To connect to Google AdWords data:
Step 1. Select “AdWords” from the New Source menu.
Step 2. Select the profile(s) from which you want to extract the data.
Step 3. Select a report and click the “Next” button.
Step 4. Define the query by selecting dimensions/segments and metrics, and specifying a time period for which you need the data. You can also select “Include Zero Impressions if possible”, in case the time period that you requested did not have any data.
Step 5. Name your query and click OK.
A new Google AdWords import block will appear on the Main Canvas.
You can download a free trial of Analytics Canvas to follow along with the video.