Knowledge Base

GA4 BigQuery SQL Tutorials

While Canvas will generate the SQL for you, it is helpful to have a solid understanding of how the SQL is structured and what it is doing. This category will host a series of articles from beginner to advanced that can be used to generate your own BigQuery cookbooks for GA4.

GA4 + BigQuery Export Tutorial – 001 – Introduction

Introduction to the GA4 BigQuery Export Tutorial seriesOne of the most exciting things about GA4 is that access to raw,...

GA4 + BigQuery Export Tutorial – 002 – Querying Event Params

How to query event_params in the GA4 BigQuery exportIn our first tutorial, we looked at a simple query that limited...

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