An Overview of Analytics Canvas
You and your company take great pains to collect data and store it in databases, files and Google Analytics accounts. On their own the data is meaningful, but together they can reveal incredible insights. If you have invested in Google Analytics Premium, you want to be certainly you are taking full advantage of it. But how do you combine that data without a huge IT project or managing a mess of Excel files? Analytics Canvas gives you solutions, including full access to everything Google Premium has to offer.
Watch the 62 Second Overview
Connect. Combine. Analyze. Automate.
Analytics Canvas is a powerful tool that connects Google Analytics, databases and files, enabling analysis in a visual environment without the need for complex SQL queries, VBA or specialized resources.
Connect to Google Analytics, Excel, Access or Text files, SQL, Oracle or ODBC databases and drop them into blocks on the Canvas.
Seamlessly combine multiple sources of data, such as Google Analytics with internal sales or CRM databases, to create unique data sets for powerful, in-depth analysis.
The canvas shows all the elements of your analysis and how they relate with blocks and connectors, making it easy to audit, enhance, and share calculations with others. Sub-canvases allow you to layer your analysis and keep your canvases organized.
Supporting your canvas are tools that let you transform your data. Simply drag and drop blocks and connectors, configure calculations and queries, and immediately see the results.
Advanced Funnel Analysis
Measure and enhance conversion like never before. With the Google Analytics API and the power of Analytics Canvas, analyzing funnels has never been easier. For eCommerce and lead generation sites, the funnel optimization feature lets you analyze funnels daily and track performance over time.
Use export blocks to push your data to text files, Excel workbooks, or your own databases. You can even upload your cost data directly into Google Analytics.
Create dashboards and templates in Excel to eliminate repetitive processes and mindless cut and paste. Simply point your export blocks to the right source and press play to update your reports.
Go one step further with server automation. Create canvases, then schedule reports using command line automation to seamlessly integrate into your enterprise systems. With the ability to do incremental loads, huge data sets can be managed.
— Annie Cushing (@AnnieCushing) March 24, 2014
— Lars Gundersen (@larsgundersen) August 1, 2014