Mark Twain popularised the expression “There are three kinds of lies: lies, damn lies, and statistics”. It is a phrase that I think reminds us that when working with numbers, we have to be careful with the analysis we do. Statistical sampling is a very valid way to come up with accurate, useful measurement from very large sets of data. …
We all love Google Analytics- it is a wonderful tool, great features, great price, but if you have a high traffic website, it won’t always give you all your data. So how do you avoid fast access mode? How can you eliminate sampling? You need break your request to Google into smaller chunks, so each request is less than the …
The interwebs are a-buzz today with the announcement by Google that there is now a Premium, paid version of their web analytics product. Google Analytics premium offers a number of key advantages. The service guarantees in the form of SLAs, the more formalised arrangements with certified partners for support, attribution analytics, but perhaps most importantly, more data and less sampling. …
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