Are you concerned that suddenly you are not getting any iPad and iPhone traffic on your website? Don’t panic- on May 29, there was clearly a change in how the Operating System dimension was populated when tracking mobile traffic. The previously used values “iPad” and “iPhone” are gone, and have been replaced with “iOS”. While this change definately makes more …
Google Analytics is a fantastic web analytics tool- and it is improving constantly. One result of improvements and evolution, however, is that how data is collected and stored changes, and can change your metrics. Usually these step changes are subtle- in certain cases, depending on your traffic and situation they could be earth shifting. While these changes can sometimes be …