Is it your traffic changing- or how Google Analytics Tracks it?

James StandenAnalytics, Google Analytics API, Google Analytics Data

Google Analytics is a fantastic web analytics tool- and it is improving constantly. One result of improvements and evolution, however, is that how data is collected and stored changes, and can change your metrics. Usually these step changes are subtle- in certain cases, depending on your traffic and situation they could be earth shifting. While these changes can sometimes be …