Blending data between UA, GA4, and GA4 BigQuery

Ameet Wadhwani GA4

As the transition to GA4 ramps up, many are wondering if they can blend UA data together with GA4 data, or if they can back-fill data from the GA4 API into the GA4 BigQuery Export. This article reviews the ways that you can blend Google Analytics data together and how to create both continuous and comparison reports between Google Analytics …