Blending data between UA, GA4 API, and GA4 BigQuery

Ameet WadhwaniGA4

As the transition to GA4 ramps up, many are wondering if they can blend UA data together with GA4 data, or if they can backfill GA4 BigQuery using the GA4 Data API. This article reviews the ways that you can blend Google Analytics data together and how to create both continuous and comparison reports between Google Analytics data sources. Table …