Google Analytics is a fantastic web analytics tool- and it is improving constantly. One result of improvements and evolution, however, is that how data is collected and stored changes, and can change your metrics. Usually these step changes are subtle- in certain cases, depending on your traffic and situation they could be earth shifting. While these changes can sometimes be …
I’ve heard people say things like “don’t get bogged down in all that data- sometimes you have to go with your gut” or “you’ve got Analysis Paralysis- too much data!”. Let’s be clear on one thing- I believe there is such a thing as “Analysis paralysis” – but it’s never because you have too much data. If you find yourself …