Universal Analytics will be sunset in July 2023.
There is no 1-click backup - get your data before it is gone!

Backup your Universal Analytics data for just $99/View*

Backup your Universal Analytics data with confidence using our best-in-class back-up tool.  

  1. Select from our pre-defined back-up tables
  2. Define your own custom queries
  3. Point your export to Excel, CSV, BigQuery, etc

We'll do the rest!

* for up to 10 million rows across unlimited tables. Need more data? contact us!

Join the weekly webinar
Image

Testimonials

What are Google Analytics Experts and Educators saying about the backup?

"We're recommending a UA backup with Analytics Canvas to all Data Driven marketers!"

Jeff Sauer, Data Driven U
"For thousands of dollars, Ok, think about it. At $99 bucks? Just get it done!"
Manisha Mistry, MeasurementMarketing.io
"Excited to be part of the beta program and to test-drive this for our clients!"
JJ Reynolds, Mediauthenic
Be 100% confident in your backup with a solution designed and engineered by Google Analytics API experts!

Your UA Backup Service "in a box"

As Google Analytics Trusted Testers since 2010 and as the leading solution for enterprises and agencies working with UA data, Analytics Canvas is your trusted source for UA data retention.

Using the Reporting API V4 for Universal Analytics, Analytics Canvas creates usable backups of your UA data in Excel, CSV, or BigQuery!   

For just $99/view you'll get:

  • a pre-built data mart modeled on Universal Analytics (Google does not publish the data model)
  • a custom query editor to build an unlimited number of custom tables based on your specific needs.
  • up to 10M rows of structured, unsampled data for $99
  • your own UA data dictionary showing you where to find your data.
  • meta data tables that ensure your backup is usable

Have a super large site or want all the granular details?  Contact-us to for a custom quote.

Get on the list!

Front of the line access and priority support for your agency if you work with us during the beta.

    We'll notify you when the UA Backup Service is ready for private beta, public beta, and fully released.

    The Data Engineering Process

    Data Engineering

    A lot goes into fetching UA data.  Google has not exposed the data model, and there is no "single click" backup available for UA.  Unlike GA4, only 360 accounts can have their data stored in BigQuery through the BigQuery Data Transfer Service.

    The data engineering process:

    • Select from over 75 tables covering Audience, Acquisition, Behavior, and Conversion reports
    • Choose from Date, Week, YearMonth granularity on each table
    • Select user tables queried at the right granularity 

     

    • Eliminating sampling in most cases
    • Eliminating "other" from high cardinality queries (report query limiting)
    • Providing detailed meta-data into each query, ensuring it is usable
    • Accurately accounting for users over time periods
    • Providing a series of standard tables out-of-the-box
    • Providing a visual Query Editor for custom queries including Events, Goals, and Custom Dimensions and Metrics
    • Get all available history
    • Detailed query builder to include segments and apply filters
    • Get multiple segments into the same backup tables

    Analytics Canvas is built for scale and can handle any number of views and any volume of data.

    Export your data to BigQuery, to your database, or to a series of flat files.

    backup Google Analytics data

    Over 100M+ API calls and counting

    Trusted since 2010 by Google Analytics Certified Partners, Agencies, Consultants, and Global Brands in over 30 countries!
    ING Direct CardinalPath Loreal Starbucks Zipcar Intel Hootsuite Asics

    Why Backup Your Universal Analytics Data?

    • data governance
    • pay for performance metrics
    • merging with GA4 data
    • historic data analysis ("when did we start to see more mobile users"?)
    • for $99*, it's risky not to have data available.

    A lot goes into fetching UA data.  Google has not exposed the data model, and there is no "single click" backup available for UA.  Unlike GA4, O\only 360 accounts can have their data stored in BigQuery through the BigQuery Data Transfer Service.

    The data engineering process:

    • Eliminating sampling in most cases
    • Eliminating "other" from high cardinality queries (report query limiting)
    • Providing detailed meta-data into each query, ensuring it is usable
    • Accurately accounting for users over time periods
    • Providing a series of standard tables out-of-the-box
    • Providing a visual Query Editor for custom queries including Events, Goals, and Custom Dimensions and Metrics
    • Fetching the full available history
    • Detailed query builder to include segments and apply filters
    • Get multiple segments into the same backup tables

    Analytics Canvas is built for scale and can handle any number of views and any volume of data.

    Export your data to BigQuery, to your database, or to a series of flat files.

    • data governance
    • pay for performance metrics
    • merging with GA4 data
    • historic data analysis ("when did we start to see more mobile users"?)
    • for $99*, it's risky not to have data available.

    • While you may not ordinarily have issues like Sampling and Report Query Limiting, when backing up a large amount of data, even smaller sites can run into these issues and have their backups distorted!

      Analytics Canvas ensures an accurate, usable backup by:

      • Providing a series of standard tables to select from that cover the Google Analytics Standard Reports.
      • Providing a custom query builder where you can define up to 9 dimensions and 10 metrics, as well as filters and segments
      • Providing a data-dictionary to help find your data when using the backup

      The data engineering process:

    Frequently Asked Questions

    Is this a monthly service?

    No! This product is offered as a one time fee for each view you wish to backup. We will export your data to Sheets, Excel, BigQuery, or CSV files.  The export is the complete deliverable and there are no additional fees charged by us.

    How do you retain and dispose of our data?

    We hold the data until you have downloaded it or until we have transferred it to your BigQuery account. We will retain the data for 60 days beyond that, at which point we will purge the backup. We only extract and deliver the data for the purpose of a backup. Information is not shared with any third-parties.

    Is there an affiliate program / can I white-label this?

    We are not offering an affiliate program at this time, however if you are interested in selling back-ups in bulk, contact us. While you cannot white-label Analytics Canvas, many agencies and consultants are putting together backups for clients and charging according to their value-add.

    How many Views do I need to backup?

    Most people only backup one or two views per website. There may be additional views such as test views or employee-only views, but those are usually not necessary to backup.

    How can I provide an estimate to my client?

    The best approach is to start with a budget. Talk to the client about what they’re willing to spend, and how much detail they would like. There is a direct relationship between level of detail and number of rows. If they say “give me everything back to 2010”, well, that’s not cheap. If they say “top level metrics by month for 3 years” – ok, that’s easy and likely less than 10M rows for most websites. We can backup a HUGE site with just a few million rows, especially if they want Monthly reporting at a low level of detail.  Once you have a budget, use the application to configure a backup and get a row estimate before proceeding.  You can tune the backup as many times as you'd like before running to stay within your budget.

    Do I need this if I have the UA 360 BigQuery export?

    We highly recommend it! Your data will be in a nested table format. You would have to write complex SQL to get a set of flat tables, or pull a data engineer onto this project and have them study an outdated model in order to write the query that answers your question.  At $99/view*, it is generally more cost effective to use our backup.

    Will my backup data be sampled?

    Analytics Canvas has developed an algorithm to eliminate sampling in most cases. Generally speaking, unless you have over 500,000 sessions in a given day, the data will not be sampled. Learn more about sampling in Universal Analytics.

    If I backup before the UA shutoff date, am I charged twice?

    No! You are charged once you have configured your backup, including data up until the UA shutoff date. However, if you run a backup, then modify your tables afterwards, you will be charged as if its a new backup. You can add new tables within the same backup up to July 1st, 2023.

    How does billing work?

    The backups operate on a credit system.  Each 10M rows per view is 1 credit, and each credit is $99 USD.  You will make the payment by credit card through our reseller, FastSpring LLC.   Then return to Analytics Canvas and enter your order number to unlock your credits.

    During the beta period, you can create as many backups as you'd like, and pay for only the ones you'd like to complete in July.

    Do you offer discounts?

    We believe in offering everyone our best and lowest price. We price protect customers if prices decrease and grandfather customers if prices increase. You can be assured that no one is getting a better price than you.

    What kind of training and support is available?

    We pride ourselves delivering great customer service. If you need help, we will quickly respond. We have thorough documentation on the UA backup product. If you're still having challenges, contact us or attend one of our weekly webinars on Tuesdays at 11AM ET.

    How do I know how many rows my backup will be?

    The best way to estimate the number of rows is to use the backup tool.  Before running the backup, it will walk you through some steps to help determine what you want to backup and how detailed it should be.  It will then provide you a row estimate based on your configuration.  You can modify and change your tables as often as you'd like before running the backup.  Once you run, you will be billed according to the row estimate and the backup will commence.

    What kind of training and support is available?

    We pride ourselves delivering great customer service. If you need help, we will quickly respond. We have thorough documentation on the UA backup product. If you're still having challenges, contact us or attend one of our weekly webinars on Tuesdays at 11AM ET.