Universal Analytics will be sunset in July 2023.
There is no 1-click backup - get your data before it is gone!

Backup your Universal Analytics data for just $99/View*

Backup your Universal Analytics data with confidence using our best-in-class back-up service.  

  1. Select from our pre-defined back-up tables
  2. Define your own custom queries
  3. Point your export to Excel, CSV, BigQuery, etc

We'll do the rest!

* for up to 10 million rows across unlimited tables. Need more data? contact us!

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Testimonials

What are Google Analytics Experts and Educators saying about the backup?

"We're recommending a UA backup with Analytics Canvas to all Data Driven marketers!"

Jeff Sauer, Data Driven U
"For thousands of dollars, Ok, think about it. At $99 bucks? Just get it done!"
Manisha Mistry, MeasurementMarketing.io
"Excited to be part of the beta program and to test-drive this for our clients!"
JJ Reynolds, Mediauthenic
Be 100% confident in your backup with a solution designed and engineered by Google Analytics API experts!

Your UA Backup Service "in a box"

As Google Analytics Trusted Testers since 2010 and as the leading solution for enterprises and agencies working with UA data, Analytics Canvas is your trusted source for UA data retention.

Using the Reporting API V4 for Universal Analytics, Analytics Canvas creates usable backups of your UA data in Excel, CSV, or BigQuery!   

For just $99/view you'll get:

  • a pre-built data mart modeled on Universal Analytics (Google does not publish the data model)
  • a custom query editor to build an unlimited number of custom tables based on your specific needs.
  • up to 10M rows of structured, unsampled data for $99
  • your own UA data dictionary showing you where to find your data.
  • meta data tables that ensure your backup is usable

Have a super large site or want all the granular details?  Contact-us to for a custom quote.

Get on the list!

Front of the line access and priority support for your agency if you work with us during the beta.

    We'll notify you when the UA Backup Service is ready for private beta, public beta, and fully released.

    The Data Engineering Process

    Data Engineering

    A lot goes into fetching UA data.  Google has not exposed the data model, and there is no "single click" backup available for UA.  Unlike GA4, only 360 accounts can have their data stored in BigQuery through the BigQuery Data Transfer Service.

    The data engineering process:

    • Select from over 75 tables covering Audience, Acquisition, Behavior, and Conversion reports
    • Choose from Date, Week, YearMonth granularity on each table
    • Select user tables queried at the right granularity 

     

    • Eliminating sampling in most cases
    • Eliminating "other" from high cardinality queries (report query limiting)
    • Providing detailed meta-data into each query, ensuring it is usable
    • Accurately accounting for users over time periods
    • Providing a series of standard tables out-of-the-box
    • Providing a visual Query Editor for custom queries including Events, Goals, and Custom Dimensions and Metrics
    • Get all available history
    • Detailed query builder to include segments and apply filters
    • Get multiple segments into the same backup tables

    Analytics Canvas is built for scale and can handle any number of views and any volume of data.

    Export your data to BigQuery, to your database, or to a series of flat files.

    backup Google Analytics data

    Over 100M+ API calls and counting

    Trusted since 2010 by Google Analytics Certified Partners, Agencies, Consultants, and Global Brands in over 30 countries!
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    Why Backup Your Universal Analytics Data?

    • data governance
    • pay for performance metrics
    • merging with GA4 data
    • historic data analysis ("when did we start to see more mobile users"?)
    • for $99*, it's risky not to have data available.

    A lot goes into fetching UA data.  Google has not exposed the data model, and there is no "single click" backup available for UA.  Unlike GA4, O\only 360 accounts can have their data stored in BigQuery through the BigQuery Data Transfer Service.

    The data engineering process:

    • Eliminating sampling in most cases
    • Eliminating "other" from high cardinality queries (report query limiting)
    • Providing detailed meta-data into each query, ensuring it is usable
    • Accurately accounting for users over time periods
    • Providing a series of standard tables out-of-the-box
    • Providing a visual Query Editor for custom queries including Events, Goals, and Custom Dimensions and Metrics
    • Fetching the full available history
    • Detailed query builder to include segments and apply filters
    • Get multiple segments into the same backup tables

    Analytics Canvas is built for scale and can handle any number of views and any volume of data.

    Export your data to BigQuery, to your database, or to a series of flat files.

    • data governance
    • pay for performance metrics
    • merging with GA4 data
    • historic data analysis ("when did we start to see more mobile users"?)
    • for $99*, it's risky not to have data available.

    • While you may not ordinarily have issues like Sampling and Report Query Limiting, when backing up a large amount of data, even smaller sites can run into these issues and have their backups distorted!

      Analytics Canvas ensures an accurate, usable backup by:

      • Providing a series of standard tables to select from that cover the Google Analytics Standard Reports.
      • Providing a custom query builder where you can define up to 9 dimensions and 10 metrics, as well as filters and segments
      • Providing a data-dictionary to help find your data when using the backup

      The data engineering process: