Due to overwhelming demand, we are filling orders on a 'best-efforts' basis. If your order is not filled, you will be refunded completely. If your order is partially filled, you will only be billed for the total rows delivered.

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Backup Universal Analytics Data from just $99* for data tables and $198** including dashboards.

Following 3 Simple Steps to backup your Universal Analytics data TODAY.  

  1. Get your automated, FREE ESTIMATE in 10 minutes or less.
  2. Refine your backup to your budget and your specifications
  3. Run your backup before it's too late! 

*Includes up to 10M rows of data (that's a lot!).
**Dashboards include up to 20M rows of data.

More data and longer time periods are available for $99/10M rows. For agency and high-volume pricing, contact us!

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The Universal Analytics Backup is a one-time service for a one-time fee. No subscription required.  The data and dashboards are yours to keep and will survive indefinitely in your Google account. 


What are Google Analytics Experts and Educators saying about the UA backup?

"We're recommending a UA backup with Analytics Canvas to all Data Driven marketers!"

Jeff Sauer, Data Driven U
"You don't want to lose your historical UA data - this one-click export and dashboard are a no brainer!"
Krista Seiden, KS Digital
"The included one-click Looker Studio dashboard adds significant value for those looking to preserve their historical UA data!"
Siavash Kanani, Looker Studio Masterclass
Be 100% confident in your Universal Analytics backup with a solution designed and engineered by Google Analytics API experts!

What’s Included in the UA Backup?

Interactive Report

Export Universal Analytics data to a dashboard in Looker Studio

Comprehensive Looker Studio report with 20+ pages of pre-built, interactive charts and tables that are ready for analysis and customization! The report is saved to your Google account and is yours to keep and use indefinitely. 

Looker Studio Report Preview

Table Library + Builder


Includes a set of standard tables available to all users, together with user-friendly tools for customizing the backup to meet the needs of each website.  The tables are delivered to your data destination and are yours to keep indefinitely. 

Review the Documentation

Structured Data Tables


Tables from our library, your custom tables, and tables used for dashboards are written to your data destination where they stay indefinitely. Options include BigQuery, and Sheets for those who want the Dashboard, and Excel or CSV for all others. 

View a Sample Export

Don't wait until June to Export your data!

Fastest, Easiest way to export your Universal Analytics data

In the Analytics Canvas UA Backup Utility, you will select a View to backup, select from standard tables in the Table Library, and customize those tables based on your backup needs. Then dial in your custom queries, point Canvas to your data destination, and run your UA backup!

Using the Analytics Canvas UA backup utility, you'll configure a custom backup for your site.  

Step by Step Guide to building a UA Backup

Over 100M+ API calls and counting

Trusted since 2010 by Google Analytics Certified Partners, Agencies, Consultants, and Global Brands in over 30 countries!
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Fully Customizable 20 page Dashboard

Our enhanced UA Backup Utility generates a series of daily and monthly summary tables and connects them to 20 page Looker Studio report covering the most popular UA data categories.

This extensive and highly customizable report is yours to keep. There's no subscription fee or requirement to become an Analytics Canvas subscriber.

You can save the report in your Drive, or deliver it to a client for them to save in their Google account. As long as they have access to the data, the report will populate.

Agency's are free to white label the report, customize it with additional charts and tables, or trim it back to something more readily digestible by their clients.

Looker Studio Sample Report
PDF Sample Report

Data is stored in your Google BigQuery Dataset, or your Google Sheets and linked to the report in Looker Studio.  You will own the data and the report permanently, with no additional fees charged by Analytics Canvas.  BigQuery storage and processing fees, however minimal, will apply.  Learn more about how affordable it is!

Get your 20 page UA Backup Dashboard!

How the Trial Works

  • Free 30 day trial of the full Analytics Canvas platform, including the UA Backup Utility and the main application for GA4 data processing.
  • After the trial, you can either sign-up for a subscription to the main platform, OR convert to the UA Backup plan, for which there are no subscription fees.
  • In the UA backup plan, pay only for the backups you run.
  • There are no subscription fees for the UA Backup plan.
  • UA Backup Utility remains available through June 30th, 2024 to backup data. 
  • Plan remains active until December 31st, 2024.

There are no subscription fees for the UA Backup plan.  Backups are a 1-time, non-recurring fee based on the size of your backup.

"For thousands of dollars, Ok, think about it. At $198 & it includes a dashboard? Just get it done!"

Manisha Mistry, MeasurementMarketing.io

Estimating Your UA Backup Cost

Plain and simple - The vast majority of websites can get a backup and a dashboard for $198.  

5 Steps to Generate Your FREE Estimate in 10 mins

  1. Go to https://cloud.analyticscanvas.com and login
  2. Go to UA Backups on the left navigation menu
  3. Create a new backup - name it & select your export destination
  4. Select your UA view to backup and click Next.
  5. The table library will generate an initial estimate**
Learn More about UA Backup Pricing

**The initial estimate may be higher or lower than you anticipated, you can always adjust the level of detail or data range before you commit to the cost.

The Universal Analytics backup utility does not require a subscription to the main Analytics Canvas platform. Learn more about how the price estimate works and how you can shape your backup to your budget using our built-in tools. 

Frequently Asked Questions

What does the Universal Analytics backup look like?

A quick preview of the tables in each of the 4 data sources is below. Visit this article in the knowledge base for more details of the limits of each data source.

What is a View?

Google Analytics is organized into Analytics Accounts, Properties & Apps that belong to those accounts, and Views on those Properties. A “View” is the basis of a Google Analytics report.  It is a ‘slice’ or a filter on the raw data feed collected by a Property (a domain / website / app). A website can have multiple Views. Some filter out internal traffic, some are for specific sales regions or departments. Google Analytics shows reports for one View at a time.

Is this a monthly service?

No! This product is offered as a one time fee for each view you wish to backup. We will export your data to Sheets, Excel, BigQuery, or CSV files. You will own the data completely, it will not be retained or stored by us.

The export and optional Looker Studio report are the complete deliverable and there are no additional fees charged by us.

How do you retain and dispose of our data?

We extract and assemble the backup within Analytics Canvas before exporting it to your chosen destination. We will retain the data until the end of 2024, at which point we will purge the backup. You may confirm receipt and ask us to purge your data at anytime after your backup has completed. We only extract and deliver the data for the purpose of a backup. Information is not shared with any third-parties or used in any other way.

Is there an affiliate program / can I white-label this?

We are not offering an affiliate program at this time, however if you are interested in selling back-ups in bulk, contact us. While you cannot white-label Analytics Canvas, many agencies and consultants are putting together backups for clients and charging according to their value-add.

How many Views do I need to backup?

Most people only backup one or two views per website. There may be additional views such as test views or employee-only views, but those are usually not necessary to backup.

How can I provide an estimate to my client?

The best approach is to start with a budget. Talk to the client about what they’re willing to spend, and how much detail they would like. There is a direct relationship between level of detail and number of rows.  Review this article about how to finalize your estimate to fit your budget.

What happens if the estimate is wrong?

Pricing will always favor the customer.  If our estimate is too low, you will not be billed or charged for additional rows.  If our estimate is too high, we will refund you the difference between the estimated and actual row count.

Will my UA backup data be sampled?

Analytics Canvas has developed an algorithm to eliminate sampling in most cases. Generally speaking, unless you have over 500,000 sessions in a given day, the data will not be sampled. Learn more about sampling in Universal Analytics.

Can I add to my UA backup before the API turns off?

YES!  You can return through July 2024 to add to your backup up to the number of rows you have paid for. This means that if you backed up 8M rows in August 2023, and in June 2024 realize you're missing some key tables, you can come back and get up to 2M more rows for no additional fee.

How does billing work?

Analytics Canvas will show you the final estimate in the application and provide you with a payment link. You will make the payment by credit card through our reseller, FastSpring LLC.  Return to Analytics Canvas and enter your order number to unlock your credits and run your back-up.  Larger orders can be invoiced and paid by direct bank-transfer.

Do you offer discounts?

There are volume discounts based on the number of rows backed up and the number of views backed-up.  Contact sales@analyticscanvas.com if you are performing multiple backups or if you are backing up a large website.

Who owns the data?

Analytics Canvas does not own the data and does not store the data beyond the retention period. With Read access to a Google Analytics View, anyone can create a backup. The backup will be stored in one of four data destinations. If you choose Excel or CSV, we will generate the files for you to download. If you opt for Sheets or BigQuery, we will directly write the data into your authorized accounts. Those accounts will own the data.

How do I know how many rows my backup will be?

The number of rows will depend on the number of tables, the amount of history, the number of sessions, and the combination of dimensions in each table.

The best way to estimate the number of rows is to use the backup tool to generate a free estimate.  Generally the process takes less than 10 minutes.  

Before running the backup, it will walk you through some steps to help determine what you want to backup and how detailed it should be.  It will then provide you a row estimate based on your configuration.  You can modify and change your tables as often as you'd like before finalizing your backup and running it.

Do I need this if I have the UA 360 BigQuery export?

We highly recommend it! Your data will be in a nested table format. You would have to write complex SQL to get a set of flat tables, or pull a data engineer onto this project and have them study an outdated model in order to write the query that answers your question.  At $198*, it is generally more cost effective to use our backup.

What kind of training and support is available?

We pride ourselves delivering great customer service. If you need help, we will quickly respond. We have thorough documentation on the UA backup product. If you're still having challenges, contact us or attend one of our weekly webinars on Tuesdays at 11AM ET.

How can I share or transfer ownership of the UA Backup Looker Studio Report to the client or another team member?

You can share or transfer ownership of the UA Backup Looker Studio Report, we document the process in this short article - How to Share or Transfer Ownership of the UA Backup Looker Studio Report.

How much does it cost to store and use the UA backup in BigQuery?

Most UA Backups will not cost much or even anything to store, we have a detailed article to help you determine the cost for a UA Backup - How much does it cost to store and use the UA backup in BigQuery?

How do I estimate the cost of a Universal Analytics Backup?

Pricing is variable based on the total amount of data returned, determined by a sum of the total rows delivered in each table. This article shows you how to generate an estimate and refine the backup to fit within your budget - How to estimate the cost of a Universal Analytics Backup

How do I generate the Looker Studio report once my backup is completed?

There will be a link to generate your Looker Studio report within the Analytics Canvas application.  Review the following article once your backup is complete:  How to generate the Looker Studio report once your backup is complete