Analytics Canvas at the Google Analytics Summit 2012

James Standen Analytics Canvas Tool, Google Analytics API, Google Analytics Premium Leave a Comment

Last week in Mountainview at the Computer science history museum, Google analytics certified partners, Google Analytics Premium customers, Googlers and a select group of five software vendors attended the annual Google Analytics Summit. Analytics Canvas was proud to have been invited again this year by Google to present our latest version and participate. This was a particularly exciting summit, as …

Analytics Canvas V1.4 Released with Multi Channel Funnel export

James Standen Analytics Canvas Tool, Google Analytics API, Google Analytics Premium Leave a Comment

Today Google announced that the Multi-channel funnel (MCF) data within Google analytics is now available to export with the API. And today we are releasing V1.4 of Analytics Canvas, with full support. What does this mean? It means you can now understand your conversions and how people are getting to your site like never before. It also means now you …

Google Analytics fast access mode and accuracy

James Standen Analytics Canvas Tool, Avoiding sampling, Google Analytics Premium 2 Comments

Mark Twain popularised the expression “There are three kinds of lies: lies, damn lies, and statistics”. It is a phrase that I think reminds us that when working with numbers, we have to be careful with the analysis we do. Statistical sampling is a very valid way to come up with accurate, useful measurement from very large sets of data. …

Google Analytics Premium- Showing the value of data

James Standen Google Analytics API, Google Analytics Data, Google Analytics Premium Leave a Comment

The interwebs are a-buzz today with the announcement by Google that there is now a Premium, paid version of their web analytics product. Google Analytics premium offers a number of key advantages. The service guarantees in the form of SLAs, the more formalised arrangements with certified partners for support, attribution analytics, but perhaps most importantly, more data and less sampling. …