How To Aggregate Traffic Sources in Google Analytics

James Standen Analytics Canvas Tool, Google Analytics Data Leave a Comment

If you have to do reporting of your website traffic sources, you’ll notice that the raw data from Google Analytics is often somewhat, well, raw. For example, you might want to report how many visitors came to your website via Twitter- but google analytics will have multiple sources for this- “twitter.com”, “mobile.twitter.com”, as well as other clients- “twittergadget.com” or “hootsuite.com”. …

Getting your Google Analytics data and databases together

James Standen Analytics Canvas Tool, analytics database, Google Analytics Data Leave a Comment

While Google analytics is a great way to collect data about web traffic, there is lots of data in other places that you probably need to be looking at too. Where is it? It’s in databases and files. in that SQL Server database that marketing uses to track all its promotions in that MS Access database over in sales where …

Google Instant Previews in your data

James Standen Google Analytics Data 2 Comments

Are you suddenly getting lots of traffic from Google Inc. to your site? What you might not know, is it might be affecting your pageviews and your bounce rate in Google analytics. Google Analytics seems to be recording previews (in some cases at least, not yet clear exactly how) as page views. Take a look at your Google Analytics data. …