Announcing Google Analytics Cost Upload in Analytics Canvas

Graeme Bunton Analytics Canvas Tool, Google Analytics API, Google Analytics Data Leave a Comment

For the very first time, it is now possible to UPLOAD data into GA. Consolidation of cost data is key for anyone wanting to optimize their return on investment in digital marketing campaigns. Now for the first time, campaigns using AdWords, the Yahoo/Bing ad network, or any other other Ad system with exportable data can get a complete view of …

Google Analytics Premium- Showing the value of data

James Standen Google Analytics API, Google Analytics Data, Google Analytics Premium Leave a Comment

The interwebs are a-buzz today with the announcement by Google that there is now a Premium, paid version of their web analytics product. Google Analytics premium offers a number of key advantages. The service guarantees in the form of SLAs, the more formalised arrangements with certified partners for support, attribution analytics, but perhaps most importantly, more data and less sampling. …

Is it your traffic changing- or how Google Analytics Tracks it?

James Standen Analytics, Google Analytics API, Google Analytics Data 1 Comment

Google Analytics is a fantastic web analytics tool- and it is improving constantly. One result of improvements and evolution, however, is that how data is collected and stored changes, and can change your metrics. Usually these step changes are subtle- in certain cases, depending on your traffic and situation they could be earth shifting. While these changes can sometimes be …

How To Aggregate Traffic Sources in Google Analytics

James Standen Analytics Canvas Tool, Google Analytics Data Leave a Comment

If you have to do reporting of your website traffic sources, you’ll notice that the raw data from Google Analytics is often somewhat, well, raw. For example, you might want to report how many visitors came to your website via Twitter- but google analytics will have multiple sources for this- “twitter.com”, “mobile.twitter.com”, as well as other clients- “twittergadget.com” or “hootsuite.com”. …