How To Aggregate Traffic Sources in Google Analytics

James StandenAnalytics Canvas Tool, Google Analytics Data

If you have to do reporting of your website traffic sources, you’ll notice that the raw data from Google Analytics is often somewhat, well, raw. For example, you might want to report how many visitors came to your website via Twitter- but google analytics will have multiple sources for this- “twitter.com”, “mobile.twitter.com”, as well as other clients- “twittergadget.com” or “hootsuite.com”. …

Google Instant Previews in your data

James StandenGoogle Analytics Data

Are you suddenly getting lots of traffic from Google Inc. to your site? What you might not know, is it might be affecting your pageviews and your bounce rate in Google analytics. Google Analytics seems to be recording previews (in some cases at least, not yet clear exactly how) as page views. Take a look at your Google Analytics data. …