Is it your traffic changing- or how Google Analytics Tracks it?

James Standen Analytics, Google Analytics API, Google Analytics Data 1 Comment

Google Analytics is a fantastic web analytics tool- and it is improving constantly. One result of improvements and evolution, however, is that how data is collected and stored changes, and can change your metrics. Usually these step changes are subtle- in certain cases, depending on your traffic and situation they could be earth shifting. While these changes can sometimes be …

Analytics Canvas V1.2 released

James Standen Analytics Canvas Tool, Google Analytics API Leave a Comment

We are pleased to announce that V1.2 of Analytics Canvas is now available, both in the free trial, and for upgrade to our subscribers. This release of Analytics Canvas both keeps the application up to date with Google Analytics API changes, and adds some interesting new functionality. It makes it even easier to pull data from multiple Google Analytics Accounts …

Google Analytics sampling data

James Standen Analytics Canvas Tool, Avoiding sampling, Google Analytics API Leave a Comment

Google Analytics is being used by some very large websites. The result is that there is a lot of data, and one of the realities of tracking a high traffic website with Google Analytics is that often data will be returned as a statistical sample, rather than exact metrics. Ask for too much data and you will get an estimate. …

Combining Google Analytics data with external sources – the next level of analytics

James Standen Analytics Canvas Tool, Google Analytics API Leave a Comment

Google Analytics data is incredibly valuable stuff. But there is a way to make it radically more useful. Combine it with other data, from outside Google Analytics. If you are not doing this now, then using data that is external to Google analytics will bring your “Analytics Game” to the next level. If you are doing it, push it further. …