Automating Google Analytics Cost Upload for Maximum Campaign ROI

James StandenAd spend ROI, Automation

Last week we released the latest version of Analytics Canvas which allows for the automation of uploading cost data into Google Analytics, even for the most sophisticated digital campaigns. Visits, clicks and pageviews don’t really matter – what matters is, for a given channel, is the value being created greater than the spend? Google Analytics lets you track this if …

Analytics Canvas Advanced Funnel Analysis

James StandenAnalytics Canvas Tool, ecommerce

Funnel analysis is a key part of ecommerce analytics, and being able to understand how your visitors move through your cart and checkout process (and where they leave) is a key part of optimizing any website. Google Analytics has some good functionality in this area, letting you see how many users are moving through your funnels for a given date …

Analytics Canvas V1.6 Released- Cost upload, advanced funnels and easy access to hundreds of GA profiles

James StandenAnalytics Canvas Tool, ecommerce, Google Analytics API

We are pleased to announce the latest release of Analytics Canvas, with new features and upgrades that provide even more powerful access to your analytics data. Google Analytics Cost upload and Bing Ads API connectivity Advanced funnel Analysis Enhanced GA profile management for those accessing hundreds of profiles at once Advanced query partitioning to avoid sampling Cost Upload into Google …

eMetrics Toronto 2013 – Tell a story!

James StandenAnalytics, eMetrics

I always look forward to the Canadian eMetrics in Toronto- and this years event lived up to my expectations yet again. First, it was great to get together with practitioners and share expertise and knowledge, both seeing the “usual suspects” and meeting new folks. The Keynotes There were as always a series of great presentations- Jim Sterne’s “Sterne Measures” gave …

Avoiding sampling in Google Analytics for your year end reporting

James StandenAnalytics Canvas Tool, Avoiding sampling, Google Analytics API

Are you working on year end reporting? If you use Google Analytics, and had more than 500,000 visitors this year and want to use an advanced segment in your reporting (and you should use segments, because segments rock) then it means it is also time to deal with sampling. A query trying to see Non-paid search by source ignores 94% …

Analytics Canvas at the Google Analytics Summit 2012

James StandenAnalytics Canvas Tool, Google Analytics API, Google Analytics Premium

Last week in Mountainview at the Computer science history museum, Google analytics certified partners, Google Analytics Premium customers, Googlers and a select group of five software vendors attended the annual Google Analytics Summit. Analytics Canvas was proud to have been invited again this year by Google to present our latest version and participate. This was a particularly exciting summit, as …

Announcing Google Analytics Cost Upload in Analytics Canvas

Graeme BuntonAnalytics Canvas Tool, Google Analytics API, Google Analytics Data

For the very first time, it is now possible to UPLOAD data into GA. Consolidation of cost data is key for anyone wanting to optimize their return on investment in digital marketing campaigns. Now for the first time, campaigns using AdWords, the Yahoo/Bing ad network, or any other other Ad system with exportable data can get a complete view of …

Analytics Canvas V1.5 Released with Google Analytics Social Interactions Mobile Device Type and More

James StandenAnalytics Canvas Tool, Google Analytics API

Today Google announced more than forty new dimensions and metrics available in the Google analytics API. We are pleased to also announce the release of Analytics Canvas V1.5, that has full access to all of them. We’ll be looking into the different metrics in more detail- but here’s our take on what we think is most interesting in these new …

Analytics Canvas V1.4 Released with Multi Channel Funnel export

James StandenAnalytics Canvas Tool, Google Analytics API, Google Analytics Premium

Today Google announced that the Multi-channel funnel (MCF) data within Google analytics is now available to export with the API. And today we are releasing V1.4 of Analytics Canvas, with full support. What does this mean? It means you can now understand your conversions and how people are getting to your site like never before. It also means now you …

Automating exports from Google Analytics for scheduled reporting

James StandenAnalytics Canvas Tool, Automation

While usually the most important and valuable analysis is ad-hoc, and done by an analyst, very often there is the need for scheduled exports and reporting of Google Analytics data. Google Analytics provides some automation capabilities for custom reports, for a limited number of dimensions and metrics, but of course the results are subject to sampling (fast access mode). The …

Changes to how Google Analytics tracks Mobile operating system no more iPad no more iPhone

James StandenAnalytics Canvas Tool, Google Analytics API

Are you concerned that suddenly you are not getting any iPad and iPhone traffic on your website? Don’t panic- on May 29, there was clearly a change in how the Operating System dimension was populated when tracking mobile traffic. The previously used values “iPad” and “iPhone” are gone, and have been replaced with “iOS”. While this change definately makes more …