Combining Google Analytics data with external sources – the next level of analytics

James Standen Analytics Canvas Tool, Google Analytics API Leave a Comment

Google Analytics data is incredibly valuable stuff. But there is a way to make it radically more useful. Combine it with other data, from outside Google Analytics. If you are not doing this now, then using data that is external to Google analytics will bring your “Analytics Game” to the next level. If you are doing it, push it further. …

Google Analytics API Data export – empowering analysis

James Standen Analytics Canvas Tool, Google Analytics API Leave a Comment

As we’re testing the Alpha version of our new product Analytics Canvas, it strikes me how well Google understands the importance of data. Even better, they understand the importance giving access to data widely. While they provide fantastic tools in Google analytics, and keep expanding the platform, (witness some of the new features just released), they also realize that they …