I’ve often heard people say things like “we don’t have time to collect and analyze all that data- we’re going to have to go with our instincts on this one.” Then they say it for the next one. And the next one. And when you try (in between big decision times) to talk about improving how you collect, catalog and …
ETL stands for “Extract, Transform and Load”. ETL is a key process in the business intelligence and data warehousing arena- it’s all about automating data movement and building repeatable, robust processes that take raw data, clean it, fix it, enrich it, and then load it into a location where it can be easily queried and analyzed. The opposite of ETL …
Google Analytics is being used by some very large websites. The result is that there is a lot of data, and one of the realities of tracking a high traffic website with Google Analytics is that often data will be returned as a statistical sample, rather than exact metrics. Ask for too much data and you will get an estimate. …
While Google analytics is a great way to collect data about web traffic, there is lots of data in other places that you probably need to be looking at too. Where is it? It’s in databases and files. in that SQL Server database that marketing uses to track all its promotions in that MS Access database over in sales where …
Are you suddenly getting lots of traffic from Google Inc. to your site? What you might not know, is it might be affecting your pageviews and your bounce rate in Google analytics. Google Analytics seems to be recording previews (in some cases at least, not yet clear exactly how) as page views. Take a look at your Google Analytics data. …
Huzzzah! We are declaring the Alpha over, and starting the private Beta for the Analytics canvas tool. We’ll start contacting the first private Beta testers who have signed up over the coming week, and we’ll get them up and running with the Beta1. We just don’t have the bandwidth to have everyone who has signed up test at first, so …