For the very first time, it is now possible to UPLOAD data into GA.
Consolidation of cost data is key for anyone wanting to optimize their return on investment in digital marketing campaigns. Now for the first time, campaigns using AdWords, the Yahoo/Bing ad network, or any other other Ad system with exportable data can get a complete view of cost right in GA.
Analytics Canvas is pleased to announce the availability of a new Beta that implements this new functionality.
This beta version can connect directly to the Bing Ads API, pulling a wide range of report data directly onto the canvas and into GA. As well, using our simple column mapping function, you’ll be able to easily conform other data sets for uploading to Google Analytics.
Google has made a large step forward in making GA a platform for all Ad spending, and we’re Analytics Canvas is pleased to offer you ready and robust tools to take your analysis to the next level.
For more information on how this functionality works, and the options available to get all your cost data into Google Analytics, you can contact us here. Or, if you are already an Analytics Canvas customer, or have signed up for a trial key, you can download the beta and try it yourself.
In order to use the new cost upload functionality, you will need to get on the Google white list, to have the ability turned on in your chosen web properties.
We’ll have more information on how to do this in an upcoming blog post- in the mean time you can request your access from google here.