How to create an In-Page Analytics Report using Google Analytics API and Tableau

Olga Tsubiks Analytics, Google Analytics API, Tableau 0 Comments

The In-Page Analytics Report provides a valuable visual representation of the performance of a particular web page. It is very handy for making a quick visual assessment of how users are interacting with the page. And it is a crucial report for web page optimization and testing. Do you want to include In-Page Analytics into your Tableau reports? We are …

Session vs Page level dimensions in Google Analytics

Olga Tsubiks Analytics, Google Analytics API 0 Comments

Google Analytics provides a huge list of dimensions and metrics in its API, but it is important to understand the different levels of granularity represented. Some dimensions are session level dimensions- they relate to entire sessions, and some dimensions are page level dimensions and relate to a specific page. Lets look at an example- we can look at a report …

How To Aggregate Traffic Sources in Google Analytics

James Standen Analytics Canvas Tool, Google Analytics Data 0 Comments

If you have to do reporting of your website traffic sources, you’ll notice that the raw data from Google Analytics is often somewhat, well, raw. For example, you might want to report how many visitors came to your website via Twitter- but google analytics will have multiple sources for this- “twitter.com”, “mobile.twitter.com”, as well as other clients- “twittergadget.com” or “hootsuite.com”. …