Eliminate Google Analytics Sampling

Don’t make decisions based on sampled data. Get unsampled data today.

It’s time to eliminate sampling. Analytics Canvas can help.


Analytics Canvas offers you the benefits of unsampled reporting without the complexity. It provides various ways to reduce and eliminate Google Analytics sampling for both Standard and Premium accounts.

Standard accounts with less than 500,000 sessions per day can partition their queries and receive a single table with unsampled data. Premium accounts also have access to a visual interface into Google BigQuery and an Unsampled Reports Management Interface for requesting and downloading unsampled reports directly into Analytics Canvas.

Read more about dealing with Google Analytics sampling on our blog.

Google Partner

Unsampled Data for Google Analytics Standard

Analytics Canvas helps you avoid sampling and consolidate all your data exports into a one click operation


Define the Query

Google Analytics Query

Pick the overall period for which you need the data and identify a time interval that is short enough that there won’t be more than 500,000 visits.

Let Canvas Do The Work

Eliminate sampling in query

Analytics Canvas automatically makes a query for every period and consolidates the data for you.

Analyze Unsampled Data

Eliminate Google Analytics sampling

Make decisions with full confidence in your data.

For example, say you want to analyze your website traffic for the past calendar year. You have large number of website users, but never more than 500,000 sessions a week. If you query a full year but set the partition to 7 days then Analytics Canvas will automatically break down your query into 52 parts and consolidate the unsampled data together. No sampling!

Unsampled Report Automation for Premium Accounts

Have a Premium advantage? Canvas takes you even further
by letting you manage unsampled reports and refresh dashboards automatically


Define Unsampled Reports

Define reports using up to 4 dimensions and 10 metrics. Preview results and build your analysis while you wait. When they’re ready, export them all with one click.

Define unsampled reports
Request unsampled reports

Request Unsampled Reports

Pull reports created on the web or defined within Canvas and write them to a single workbook or directly to existing dashboards and databases.

Analyze Unsampled Data

Drag and drop data builder lets you surf through datasets and do calculations that would bog-down most spreadsheets. Merge and join all without SQL.

Analyze unsampled data
Update dashboards

Update Dashboards With One Click

With your analysis complete, one click refreshes the data, performs calculations, formats the results and updates your dashboards, reports and databases.

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Unsampled Data For Premium and Standard Accounts

There are many ways to get unsampled data from Google Analytics. Analytics Canvas lets you access all of them.


Core Reporting Unsampled Reports BigQuery
GA Edition Standard and Premium Premium Only Premium Only
Dimensions and Metrics All core reporting 50 custom variables, 200 custom dimensions, 200 custom metrics. Some limitations, such as AdWords. Limited to raw hit and session level as per schema. Examples of not available: Geography, Adwords, Content Experiments, etc.
Query Method Defined with dimensions and metrics, segments and filters BigQuery SQL
Dimensions 7 4 No limit on columns
Metrics 10 10
Max rows 10K per API call No limit if paging 3 Million rows/query Billions. Query response size limits as defined by BigQuery
Setup No additional setup required. Create BigQuery account, submit request for extraction to Google.
Quota 50K API calls / day per project, 10K API calls / day per view 500 new reports / day per project, 25 new reports per day per web property 10 API requests / second, 20K queries limited to 1 TB concurrent, 1K exports limited to 10 TB per day
Sampling Sampling after 500K sessions in a query No sampling No sampling, all hit level data
Analytics Canvas Enhancements Partitioning eliminates sampling where there are less than 500K sessions / day Full access to the unsampled reports API and a visual interface for scheduling and downloading unsampled reports. BigQuery SQL generation (beta). Reduce errors and get more in less time with a visual interface that automatically generates the complex BigQuery SQL.

Frequently Asked Questions


Do I always have to use the unsampled reports API? What if I just want to do some quick analysis?

You can choose from one of three options: 1) Only schedule unsampled reports when there is sampling detected, 2) Preview the data so that you can start your analysis while waiting for the results, and 3) Use the core reporting API and partition the results for higher precision.

I don’t know SQL, how do I access my Google Big Query data?

The visual query interface makes it easy to gain access to your data and start analysing it. Run complex funnel analysis and get hit level data by the second without writing a single line of code.

Some of my accounts are Premium, others are not. Can I analyze them together?

Yes. This kind of multi-part analysis is common among our customers. Data-blending with sales, CRM, social and other sources of BI is a core feature of Analytics Canvas and blending your data from Premium and Standard accounts is no exception.

I’ve never used a tool like this, where do I start?

Try our quick-start guide, review our getting started videos check out the example templates within Canvas or drop us a line and take advantage of our complimentary 1:1 demos and tutorials. We will show you how to connect to data sources, query Google Analytics and write your results to databases and files.

Can I access my custom dimensions and metrics?

You can query all of the valid dimension and metrics that Google makes available. For Premium accounts, this includes the 200 custom metrics, 200 custom dimensions and 50 custom variables.

What kind of training and support is available?

We have documentation and videos available in-app and on our website. As well, our friendly staff are available for web-conferences with you and your team to help you get up to speed as quickly as possible.