TWB vs TWBX in Tableau

Olga Tsubiks Analytics, Analytics Canvas Tool, Tableau 0 Comments

Tableau Workbook File (TWB) is an XML document. It contains the information about your sheets, dashboards and stories. The TWB file references a data source file such as Excel or TDE, and when you save the TWB file, it is linked to the source. The most important thing to remember about TWB files is that they don’t contain any data …

Understanding Google Analytics Conversion Funnels with Analytics Canvas

Olga Tsubiks Analytics, Analytics Canvas Tool, ecommerce 0 Comments

The beauty of analyzing conversion funnels in Analytics Canvas is that you don’t have to wait for the data to be collected after you’ve set up your goals. You can create any funnel you want. Start by identifying your biggest funnel. Look at how the majority of visitors end up on your site: where they came from, and where they …

7 Reasons to Start Report Automation

Olga Tsubiks Analytics Canvas Tool, Automation 0 Comments

Do you often find yourself spending hours manually extracting data cutting and pasting to create reports, and then have to repeat the whole thing, time and time again? Consolidating data across sources, crunching numbers and creating reports can be a tedious process. Nobody likes doing the same things over and over. How much better it would be if you could simply automate …