Automating Google Analytics Cost Upload for Maximum Campaign ROI

James Standen Ad spend ROI, Automation 0 Comments

Last week we released the latest version of Analytics Canvas which allows for the automation of uploading cost data into Google Analytics, even for the most sophisticated digital campaigns. Visits, clicks and pageviews don’t really matter – what matters is, for a given channel, is the value being created greater than the spend? Google Analytics lets you track this if …