Analytics Canvas V1.8.1 Released

Ameet Wadhwani Analytics Canvas Tool 0 Comments

Today we are pleased to announce the release of Analytics Canvas Version 1.8.1.  Thank-you to our loyal customers for their suggestions, our beta testers for their contributions, and our hard-working staff who helped make this into one of our most comprehensive releases to date. In Version 1.7.5 we focused on enhancing our integration with Tableau, allowing users to generate Tableau …

TWB vs TWBX in Tableau

Olga Tsubiks Analytics, Analytics Canvas Tool, Tableau 0 Comments

Tableau Workbook File (TWB) is an XML document. It contains the information about your sheets, dashboards and stories. The TWB file references a data source file such as Excel or TDE, and when you save the TWB file, it is linked to the source. The most important thing to remember about TWB files is that they don’t contain any data …

Understanding Google Analytics Conversion Funnels with Analytics Canvas

Olga Tsubiks Analytics, Analytics Canvas Tool, ecommerce 0 Comments

The beauty of analyzing conversion funnels in Analytics Canvas is that you don’t have to wait for the data to be collected after you’ve set up your goals. You can create any funnel you want. Start by identifying your biggest funnel. Look at how the majority of visitors end up on your site: where they came from, and where they …

Google Analytics Calculated Metrics: Why limit yourself to 5 metrics per view when you can get as many as you want?

Olga Tsubiks Analytics, GA Metrics and Dimensions 0 Comments

Currently in beta and available only for properties using Universal Analytics, Calculated Metrics are user-defined metrics that are calculated from existing Google Analytics metrics, such as sessions or hits. If you are using Universal Analytics, you can set up Calculated Metrics by going to Admin > View > Calculated Metric. You will then be asked to define the formula, provide …

Answer These 4 Questions To Help Uncover Your Conversion Funnels

Olga Tsubiks Analytics, Google Analytics API, Google Analytics Data 0 Comments

What is it that turns website visitors into paying customers? What is the process they go through to become subscribers or customers? These two questions are of paramount importance for e-commerce companies, but what if your website does not have a shopping cart? How do you analyze conversion funnels for non e-commerce websites? Chances are, you’ve found the answers to …