Google Analytics Calculated Metrics: Why limit yourself to 5 metrics per view when you can get as many as you want?

Olga Tsubiks Analytics, GA Metrics and Dimensions 0 Comments

Currently in beta and available only for properties using Universal Analytics, Calculated Metrics are user-defined metrics that are calculated from existing Google Analytics metrics, such as sessions or hits. If you are using Universal Analytics, you can set up Calculated Metrics by going to Admin > View > Calculated Metric. You will then be asked to define the formula, provide …

Answer These 4 Questions To Help Uncover Your Conversion Funnels

Olga Tsubiks Analytics, Google Analytics API, Google Analytics Data 0 Comments

What is it that turns website visitors into paying customers? What is the process they go through to become subscribers or customers? These two questions are of paramount importance for e-commerce companies, but what if your website does not have a shopping cart? How do you analyze conversion funnels for non e-commerce websites? Chances are, you’ve found the answers to …

Join Us for the Tableau Conference

Olga Tsubiks Analytics, Tableau

We are excited to be a Kilobyte Sponsor for the Tableau conference in Las Vegas from 19th to 23rd October. Visit our booth #502, and talk to us about the importance of data preparation and automation of your Tableau dashboards – and of course to pick up one of our free t-shirts! Do you have dirty data? Are you dreaming …

How to quickly prepare your data for Tableau

Olga Tsubiks Tableau 0 Comments

Do you need to prepare your data for Tableau? Sometimes getting there can be a tedious task. Extracting data from a variety of data sources, combining data from flat files, relational databases, CSV files and other data sources, cleansing, converting and aggregating, merging and splitting data just to get ready to load data into Tableau to search for insights. Does …